Activation for market research to market introduction in Mexico.
Concert at the esplanade of CINTERMEX, Convention Center in the city of Monterrey, NL. Mexico. 5,000 people attended, youth 18 to 30 years, middle income and upper middle.
Seralizo deguntacion and encuenta of opinion about its characteristics, point of purchase and where they see the brand join.
It was a success because the study threw valioza information for introccion
Oriza & Associates
