From The Ground Up Productions

INTERNATIONAL TRADESHOW + LIVE MARKETING TALENT 

{the sophisticated choice}

Founded in Malibu, California in 2007, From The Ground Up is a leading global tradeshow and event talent agency, specializing in effective customer engagement and lead generation strategies. 

When utilizing our talent, repeat clients quantify an average: 

• 45% increase in foot traffic
• 25% increase in qualified leads 
• 30% savings in company resources

Second to none in 45 countries, we are methodically redefining the traditional event staffing footprint via hard work, creativity, innovative standards and reliability. Differentiating us from any other agency, each of our talent have successfully completed a rigorous F2F corporate presenter training program, including a comprehensive curriculum of our proprietary Customer Engagement Strategy and stringent Best Practices. The results are intelligent, attractive, enthusiastic and polished experts; uniquely qualified to drive traffic, increase leads and deliver accurate and authentic brand messaging.

We advise our clients to refrain from the dated practice of hiring scantily clad "models" to personify their image, as this can send a polarizing brand message and speak to a singular demographic only. Our services are aligned with the relevant market research results, which conclude that hiring knowledgeable and wholesome presenters instead, drives a positive reflection of the brand and engages customers from a variety of audience segments. 

No matter the location of an event, we can meet all staffing needs; eliminating the worry and hassle of hiring different agencies in foreign countries. Operating on the fundamental principles of a boutique organization, From The Ground Up intentionally maintains a select client list, ensuring focused attention on every valuable detail of an order, and fostering long-standing relationships for seven years and counting...

MORE THAN MODELS

Creating buzz and capturing attention at your events is key. But, we're here to help ensure it's the right kind of attention! Our talent are skilled at gathering a crowd, but they're also experienced at crafting a positive customer experience, leaving attendees with a memorable and lasting impression every time. Your brand has substance, so we believe your booth staff should too.

Our elite global presenters all possess the following qualifications:

• 5+ years experience as corporate talent
• Achieve brand expert status in concise period of time
• Articulate, resourceful, enthusiastic, well groomed and approachable
• Precisely follow the specifics of internal communication guidelines and strategies
• Culturally sensitive and appropriately engage with attendees, top customers, high-level executives, VIPs and media
• Informed of relevant developments within client's industry 
• Multilingual talent available

CLIENT ENDORSEMENTS

"An amazing job, per usual."

~fortune 100 global technology company

"Once again, this was the BEST team! The group assembled was tremendous. We would work with each one of them again in a heartbeat!"

~leading technology and gaming company

"Our executives and I have worked with trade show staffing companies for over 20 years and your [From The Ground Up] team is so special, like nothing we've ever seen. You're officially our go-to for upcoming events.  If only we had found you sooner."

~top 10: forbes most promising companies of 2014