Buck Models has one thing clear: you have only one chance to make a first impression. We interview Marieke Wehner, the Buck Models manager to learn more how they work and to receive some tips to choose well when we have to select a hostess agency.
What does a hostess bring to your exhibition stand?
First of all excellent staff at fairs is a very important addition to one’s participation. Money investments mostly go to the look and feel of an exhibition stand, but a successful participation is never guaranteed only by looks. Hostesses of our quality will be an extension of the look and feel of your stand. Besides talking to prospects and/or customers they can come up with actions. For example, like, share & win, hand out forms or goodies or demonstrate the products to ensure traffic to the exhibition stand and collect valuable leads.
As an exhibitor, give me three reasons to hire a hostess agency
First of all the combination of beauty and brains sells. Smart and beautiful hostesses will generate traffic to your exhibition stand.
You have only one chance to make a first impression, the enthusiasm, proactive and very welcoming attitude of hostesses will make that first impression one to never forget.
Our hostess service is characterized by experience and versatility. They quickly understand what to do and are very flexible in their tasks due to years of exhibition experience. This will free up time for the own staff to concentrate on sales and sourcing new business.
Three tips in order to select a hostess agency
Don’t fall for high discounts, quality costs money.
Look for an agency that combines beauty and brains to ensure excellent communication skills and bilingual speaking hostesses.
Look for a full-service and professional agency with excellent references.
Why I should choose your agency?
Due to years of experience Buck Models has grown to an high end agency where class, style, quality and a big smile are the standards.
The selection procedure of our smart and beautiful models is rigorous to keep up the quality of excellent staff. This means all hostesses are proactive and very professional.
Our models are not only beautiful to see, they delve into your business to work with you as a ‘full’ employee to make sure the customer needs will be satisfied.
What qualities are you looking for in a hostess?
Of course the first thing we look at is the beauty, but never without having the brains. The combination must be there to be part of the Buck Models team
We also look for outgoing, proactive and professional girls.
We look for girls who really want to be part of the team because they have a great feeling for hospitality and girls who LOVE this job. Making money is never a reason to hire someone.
What are the advantages of working for a trade fair?
The biggest advantage of working for a trade fair is the possibility of presenting your products or services in a personal and interactive way. You reach a specific target and it is an excellent way to reach new customers and develop existing ones. Even better is the fact that you get immediate response from your audience. Last but not least, presence at a trade is good for one’s company’s name and image.
And the hardest part?
Possible disadvantages are the height of the costs when you want to participate in the exhibition compared to using other media for advertising or reaching customers and prospects. Exhibition requires much time for your employees, in the preparation and during the exhibition itself. Proper follow up is necessary. Always attach concrete goals to your participation, so that afterwards the results can be measured.
Which are the five most relevant trade fairs in Amsterdam?
AutoRAI
Masters of LXRY
HISWA Amsterdam Boat Show
Love and Marriage
ISE (Integrated Systems Europe)
